HELLO, I'M MICHAEL SCALA
I bring end-to-end marketing design experience within the entertainment industry—ranging from early brand development and UI systems to fully realized campaign assets used across storefronts, social media, and in-game environments. My work consistently supports both user acquisition and engagement, blending aesthetic quality with strategic messaging.
Over the past 15+ years, my experience has led me to the intersection of visual design, product experience, and marketing, with a strong emphasis on translating product identity into compelling, market-facing content.
Across studios of varying sizes, I have:
o Developed & maintained brand identities for entertainment and game properties, ensuring visual consistency across marketing channels
o Created high-impact key art, promotional assets, and storefront visuals designed to attract and convert users
o Collaborated cross-functionally with marketing, product, and development teams to align creative output with business goals
o Bridged gaps between UI/UX and external marketing, ensuring cohesive player perception from first impression through gameplay
o Supported major partnerships and co-branded campaigns (e.g., MLB, NBA, WWE, DC Comics, Twitch, and more!)
I’ve also taken on responsibilities typically aligned with marketing leadership, including:
