HELLO, I'M MICHAEL SCALA
I bring end-to-end marketing design experience within the entertainment industry—ranging from early brand development and UI systems to fully realized campaign assets used across storefronts, social media, and in-game environments. My work consistently supports both user acquisition and engagement, blending aesthetic quality with strategic messaging.
Over the past 15+ years, my experience has led me to the intersection of visual design, product experience, and marketing, with a strong emphasis on translating product identity into compelling, market-facing content.
Across studios of varying sizes, I have:
o Developed & maintained brand identities for entertainment and game properties, ensuring visual consistency across marketing channels
o Created high-impact key art, promotional assets, and storefront visuals designed to attract and convert users
o Collaborated cross-functionally with marketing, product, and development teams to align creative output with business goals
o Bridged gaps between UI/UX and external marketing, ensuring cohesive player perception from first impression through gameplay
o Supported major partnerships and co-branded campaigns (e.g., MLB, NBA, WWE, DC Comics, Twitch, etc.), adapting creative to different audiences and brand standards
In more senior roles, I’ve also taken on responsibilities typically aligned with marketing leadership, including:
o Art direction for marketing and UI ecosystems
o Establishing style guides and scalable visual systems for internal teams and external partners
o Leading creative initiatives tied to product launches, rebrands, and live service updates